Marketing Your Program: Innovation in DSMES Programs, Part 2
نویسندگان
چکیده
منابع مشابه
Marketing Innovation
This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene ts the innovati...
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ژورنال
عنوان ژورنال: AADE in Practice
سال: 2018
ISSN: 2325-1603,2325-1611
DOI: 10.1177/2325160318808316